From the Ring to the Cooler, WWE’s Boozy Tag-Team with Seagram’s Escapes Is the Drink of the Summer in Atlanta
Atlanta, are you ready to rumble—refrigerator-style? WWE has just entered the beverage arena with a high-impact splash, partnering with Seagram’s Escapes Spiked for its first-ever licensed ready-to-drink (RTD) alcoholic beverage. And it’s already climbing the ropes in Atlanta’s tailgates, rooftop parties, and wrestling watch nights from Buckhead to Decatur.
With three bold flavors and an 8% ABV punch, the Seagram’s Spiked WWE Series is turning heads faster than a surprise heel turn. It’s not just a gimmick—it’s a flavor-packed showdown of fan-favorite ingredients, pop culture, and premium refreshment.
“SEAGRAM’S HAS A RICH HISTORY OF INNOVATION AND A DEEP COMMITMENT TO AUTHENTICITY… AS WE CONTINUE TO BROADEN AND DIVERSIFY THE CATEGORY,”
GRANT NORRIS-JONESEVP, TKO GROUP HOLDINGS (WWE’S PARENT COMPANY)
What’s in the Can? Three Superstar Flavors That Hit Hard
This isn’t a light beer or a sugary seltzer—this is a main-event lineup in every can. Designed with wrestling’s energy and Seagram’s iconic flavors in mind, the WWE x Seagram’s Spiked collection delivers:
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Rumble Punch™ – A tropical explosion of strawberry, lemon, guava, and watermelon. Think of it as a title belt in liquid form.
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Pineapple Powerhouse™ – Pineapple meets cherry and lime for a flavor that finishes as strong as your favorite face’s comeback.
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Slammin’ Blueberry™ – A bold blend of blueberry and lemon that’s clean, crisp, and packs a finishing move-level zing.
Already rolling into Atlanta liquor stores, convenience chains, and gas station coolers, these cans are grabbing shelf space in Alpharetta, Roswell, Marietta, and beyond.
Why This Tag-Team Works: WWE Fandom Meets Flavor-Fueled Fun
Atlanta has always been a WWE hotspot—from hosting WrestleMania XXVII at the Georgia Dome to packing out State Farm Arena for Monday Night Raw. Now, with this new beverage collab, WWE fans can literally toast their favorite finisher with a can in hand.
“OUR COLLABORATION WITH WWE MARKS AN EXCITING MOMENT FOR SEAGRAM’S SPIKED… WE’RE THRILLED TO CONNECT WITH WWE’S GLOBAL AUDIENCE,”
JAIME POLISOTO
BRAND DIRECTOR, SEAGRAM’S ESCAPES
The partnership includes retail promotions, in-store activations, and yes—even WWE Superstar appearances at select retailers. Atlanta fans may just get the chance to crack a cold one with a wrestling icon at a local event this summer.
Premium Events, Premium Drinks—From Screen to Street
These cans won’t just be in stores—they’re part of the WWE fan experience during this year’s biggest live events:
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Money in the Bank® (June 7, Intuit Dome)
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SummerSlam®
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Survivor Series®
Expect to see custom match sponsorships, exclusive digital content, and tie-ins that bring fans closer to the action—with a drink in hand.
And in true Atlanta fashion, local bars and viewing spots from East Atlanta Village to Midtown are crafting WWE-themed cocktails and happy hour specials around the launch. Think “Pineapple Powerhouse Slushies” and “Rumble Punch Freeze Shots.”
Why It Works in Atlanta
Let’s be honest: Atlanta knows how to tailgate, toast, and turn up. From Falcons game days to Dragon Con cosplay pub crawls, there’s no shortage of places where Seagram’s Spiked WWE cans will fit right in. With bold flavors, Instagrammable packaging, and the WWE connection, this drop is built for fans who want their drinks to have just as much personality as their favorite Superstars.
Whether you’re hosting a watch party in Sandy Springs, hanging out on the BeltLine, or just cooling down after a Braves game, this is a can that gets people talking—and cheering.
Final Bell: Crack the Can, Enter the Ring
The WWE x Seagram’s Spiked collaboration is more than a summer promotion—it’s a full-blown entertainment-meets-refreshment spectacle. With knockout flavor, collectibility, and legit WWE heat, it’s a ringside seat to flavor domination.
So Atlanta, get ready to sip, cheer, and body-slam your summer refreshment routine. The main event has officially arrived.
