When Life Gives Atlanta Lemons, It Pours a Pallini Spritz
Move over, mimosa. The hottest cocktail in Atlanta this summer is citrus-kissed, Italian-born, and backed by 150 years of legacy. Pallini Limoncello—the world’s #1 limoncello—is toasting its sesquicentennial in unforgettable fashion with a global campaign that’s all heart and fizz. And Atlanta-area trendsetters from Buckhead to Roswell are sipping in style.
The new “Taste of a Kiss” campaign celebrates the essence of Pallini: sun-soaked Amalfi Coast lemons, Italian romance, and a fifth-generation female CEO who’s redefining tradition for modern palates. And at the center of it all is the Pallini Spritz—a cocktail that’s already winning over Atlanta’s rooftops, garden parties, and alfresco brunch tables.
If you’ve ever wondered what does a kiss taste like, this is your answer.
A 150-Year-Old Kiss Comes to Atlanta
Founded in 1875, Pallini Limoncello remains a fiercely independent, family-owned brand—led today by chemist-turned-CEO Micaela Pallini. Under her leadership, the label has become synonymous with Mediterranean sophistication and world-class flavor.
“THIS CAMPAIGN IS A LOVE LETTER TO OUR ITALIAN ROOTS. IT REFLECTS EVERYTHING PALLINI STANDS FOR—JOY, BEAUTY, TOGETHERNESS, AND TIMELESS TASTE,”
—MICAELA PALLINI, CEO OF PALLINI LIMONCELLO
That legacy has found new life in the Atlanta area, where cocktail culture thrives in Sandy Springs speakeasies, Alpharetta rooftops, and Marietta’s open-air lounges. Pallini’s distinct limoncello—crafted from hand-picked Amalfi lemons and a century-old recipe—is showing up in curated cocktail menus, boutique wine shops, and backyard soirées across the city.
Introducing the Pallini Spritz: The Atlanta Summer Cocktail
Think of it as the taste of a kiss from the coast of Italy—light, flirty, and oh-so-refreshing. The Pallini Spritz has already become a top-three spritz-style cocktail in the U.S., and Atlanta’s embracing it with full glasses and open hearts.
Here’s how to make one:
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3 parts chilled Prosecco
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2 parts Pallini Limoncello
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1 part sparkling water
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Serve over ice in a large wine glass, garnished with a lemon slice
The result? An effervescent, citrus-forward drink that’s as welcome at a Roswell garden party as it is at a Decatur date night. It’s sweet, tangy, bubbly—and distinctly Pallini.
More Than Just a Drink: A Legacy in Every Glass
While limoncello might be centuries old, Pallini’s approach is anything but stale. The brand’s “Taste of a Kiss” campaign is a digital-first celebration, driven by Italian creative agency Luther DSGN and packed with Instagram-worthy lifestyle visuals, influencer partnerships, and unforgettable storytelling.
It’s also a subtle but powerful nod to female leadership in a male-dominated industry. Micaela Pallini is the first woman to helm the company, and she’s guided Pallini into modernity without sacrificing heritage.
“SHARING OUR 150TH ANNIVERSARY AS THE WORLD’S LEADING LIMONCELLO IS BOTH HUMBLING AND EXHILARATING.”
The message resonates with Atlanta’s discerning consumers who appreciate authenticity, craft, and luxury with heart.
Where to Sip and Stock Up in Atlanta
Distributed nationally by Lucas Bols, Pallini Limoncello is available at upscale wine and spirits retailers throughout the Atlanta area, including Decatur boutiques, Sandy Springs bottle shops, and Alpharetta fine wine stores. You’ll also find it on the menus of Italian bistros and cocktail-forward lounges that value international flair and elevated simplicity.
“PALLINI IS A RARE BRAND THAT BLENDS CRAFTSMANSHIP, LEGACY, AND MODERN APPEAL,”
—BRETT DUNNEMANAGING DIRECTOR, USA AND CANADA, LUCAS BOLS
Ready to host your own Amalfi-themed night? Bring the Italian coast to your backyard with a bottle of Pallini and a few bottles of bubbly. Whether you’re planning a rooftop toast in Midtown or a summer brunch in Roswell, this cocktail is your new seasonal staple.
A Kiss to Remember—and to Sip Again
So, what does a kiss taste like? In Atlanta this summer, it’s citrus-laced, sparkling with possibility, and rooted in 150 years of Mediterranean soul. As Pallini continues to win over hearts and glasses in Alpharetta, Marietta, and beyond, it’s clear this isn’t just a trend—it’s a tradition reborn.
Raise a glass, Atlanta. The next 150 years of flavor have only just begun.
