For one unforgettable weekend, Atlanta is about to host the most seductive soirée it has seen in years as Ian Somerhalder ’s Vampire Cocktail Club comes to Atlanta.
The Vampire Cocktail Club, a candlelit, immersive cocktail experience inspired by centuries-old vampire lore, will transform The New La Maison Rouge into a gothic sanctuary of spirits, music, and mystery.
Co-created with The Vampire Diaries star Ian Somerhalder, in collaboration with his Brother’s Bond Bourbon, the event promises guests an indulgent journey through intoxicating flavors and haunting tales. From Alpharetta to Marietta, Norcross to Duluth, this exclusive experience is luring the city’s most curious night dwellers into its velvet-clad embrace.
A Sip of History and a Taste of Legend
The Vampire Cocktail Club is not your standard night out. Instead, it’s an atmospheric escape into a world where
“blood and spirits entwine in a decadent dance of myth, music, and mixology.”
Guests will be guided through a four-part cocktail journey led by a charismatic Vampire Historian and expert mixologists. Each drink draws inspiration from ancient vampire myths and is crafted with rare, high-quality ingredients. Some cocktails feature Brother’s Bond Bourbon, while others explore vodka-based and alternative spirit blends to surprise even the most seasoned palate.
Ian Somerhalder ’s Vampire Cocktail Club comes to Atlanta
Candlelight, Velvet, and Velvet Voices
Once inside, patrons will find themselves under flickering candlelight in a lush, gothic lounge wrapped in velvet splendor. The space is designed for sensory immersion, with thematic photo opportunities that invite guests to capture their most mysterious moments. Live entertainment adds an unpredictable layer of enchantment — one night may feature a sultry vampiress singer, another an ethereal harpist or ghostly violinist.
“No two nights are alike”
ensuring each guest leaves with a distinct and unforgettable memory.
Ian Somerhalder’s Bourbon Connection
While Somerhalder won’t be performing or joining the cast, his influence permeates the event through the use of Brother’s Bond Bourbon, the whiskey brand he co-founded.
Fans of The Vampire Diaries will instantly recognize the thematic connection between the actor’s career and this pop-up event. It’s a subtle nod to the vampire mythology that made him a household name and a clever bridge between storytelling and spirits. For those who appreciate refined bourbon, this is an opportunity to taste a celebrity-backed label within an imaginative and theatrical context.
The Allure of the Unknown
Immersive experiences are booming in Atlanta, but The Vampire Cocktail Club stands out for its fusion of narrative, atmosphere, and craft cocktails. The Vampire Historian’s tales weave together themes of immortal love, betrayal, and unquenchable hunger. Guests are encouraged to lean into the theatricality, embracing the night’s gothic romance as they sip drinks that are as artful as they are potent.
Those looking for an ordinary bar crawl will be out of their depth here. This is a carefully orchestrated ritual that treats each cocktail as a chapter in a grander, darker story. The interplay of flavor, story, and performance creates a layered experience designed to seduce all senses.
Details and How to Attend
Dates and Times: Multiple sessions are available during the limited engagement weekend, with each lasting approximately 75–90 minutes.
Location: The New La Maison Rouge, Atlanta, GA
Age Requirement: 21+ with valid ID
Accessibility: Fully ADA compliant
Guests can choose their session in advance when booking. Tickets are expected to sell quickly given the one-weekend-only nature of the event and the combined pull of Somerhalder’s star power with Atlanta’s love for elevated nightlife.
For those eager to dive deeper into the event’s lore before attending, the FAQ section on the official site offers insight into the experience and a few hints about what to expect behind those velvet curtains.
Rare combination of cocktails, storytelling, and gothic spectacle
For residents of Atlanta and its surrounding upscale enclaves, The Vampire Cocktail Club offers a rare combination of refined cocktails, immersive storytelling, and gothic spectacle. Whether you’re drawn by the allure of Ian Somerhalder’s bourbon, the promise of live music in a candlelit lounge, or the thrill of stepping into a living vampire legend, this is an evening that promises to enchant long after the last sip.
Tickets are limited, so if you’ve ever dreamed of drinking like the undead, now is the time to act — before the opportunity fades into myth.
