Atlanta’s Summer Just Got a Star-Studded Glow-Up, and the Hugo Spritz Is at the Center of It
Sophie Turner has spoken—and Atlanta, it’s time to listen up. The ST-GERMAIN® Hugo Spritz is officially the drink of summer 2024, and from Buckhead brunches to Roswell rooftops, it’s about to be everywhere.
The British actress and global fashion icon is back behind the bar in her second campaign with ST-GERMAIN® Elderflower Liqueur, and this time, she’s not just sipping—she’s serving.
Equal parts chic, floral, and refreshingly easy to make, the Hugo Spritz isn’t just trending in Europe or the Hamptons—it’s landing squarely in Atlanta with Sophie-style charm, French finesse, and the kind of light, bubbly elegance that fits perfectly into Southern summer culture.
“I’M THRILLED TO CONTINUE MY PARTNERSHIP WITH ST-GERMAIN,
A BRAND THAT NOT ONLY EMBODIES MY PHILOSOPHY OF EMBRACING THE LIGHTER SIDE OF LIFE,
BUT ALSO MAKES ME LOOK PRETTY GOOD BEHIND A BAR,”
—SOPHIE TURNER
What Is a Hugo Spritz—and Why Is Atlanta Swooning Over It?
If you’re used to ordering an Aperol Spritz or a French 75, the Hugo Spritz is your next-level upgrade. Crafted with ST-GERMAIN Elderflower Liqueur, prosecco, sparkling water, fresh mint, and lime, this cocktail hits that perfect balance between light, floral, and sophisticated—without ever being fussy.
Here’s the recipe to make it yourself:
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1.5 oz ST-GERMAIN Elderflower Liqueur
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2 oz Prosecco
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2 oz sparkling water
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Garnish: Mint sprig + lime wedge
It’s low-ABV, easy to batch for garden parties, and pretty enough for your Instagram grid. From Alpharetta pool hangs to Decatur dinner parties, this cocktail’s elegant simplicity is what makes it the new go-to.
A Sophie Turner-Approved Summer Campaign—And It’s All Fun
Building on last year’s viral success, ST-GERMAIN and Sophie have returned for a 2024 campaign that’s playful, fashion-forward, and refreshingly relatable. Sophie trades red carpets for bar carts in the campaign’s short film, poking fun at herself as she channels her inner bartender with just enough chaos to be lovable.
“I’M EXCITED TO FINALLY SHOW OFF MY BARTENDING SKILLS IN THIS SUMMER’S SEQUEL… I’VE DEFINITELY FOUND MY SIGNATURE – THE ST-GERMAIN HUGO SPRITZ.”
This isn’t a dry, overly polished spirits campaign. It’s rom-com energy meets European happy hour, and Atlanta is the perfect city for it—equal parts sophisticated and fun-loving.
Why the Hugo Spritz Fits Atlanta’s Vibe Perfectly
Atlanta knows how to do summer. Between rooftop cocktails in Midtown, alfresco brunches in Sandy Springs, and open-air concerts in Piedmont Park, a drink like the Hugo Spritz—light, refreshing, and Instagram-ready—was practically made for this city.
And with spritz culture on the rise in the U.S., the numbers don’t lie: the Hugo Spritz is now the #3 most popular cocktail nationwide. Expect it to pop up on Atlanta menus at Ladybird Grove & Mess Hall, South City Kitchen, and every chic new brunch spot that prides itself on stylish pours and curated vibes.
“SOPHIE TURNER HAS PLAYED A KEY ROLE IN INTRODUCING SPRITZ LOVERS TO THE ST-GERMAIN HUGO SPRITZ’S LIGHTER, FRESHER, AND SUBTLY SWEET TASTE PROFILE,”
—EMMA FOXGLOBAL VP OF ST-GERMAIN
Spritz Culture, ST-GERMAIN Style
With its delicate elderflower essence and iconic Art Deco bottle, ST-GERMAIN brings elegance to every pour. The brand is known for its refined yet accessible approach to mixology—perfect for Atlanta drinkers who love sophisticated cocktails that aren’t pretentious.
Paired with sparkling prosecco and soda, the Hugo Spritz becomes the ideal day-to-night drink: light enough for Sunday brunch in Roswell, yet charming enough for a twilight dinner party in Marietta.
And it doesn’t stop there. ST-GERMAIN is activating across top U.S. markets with curated cocktail experiences, Sophie-inspired small bites, and French Riviera-style pop-ups that could easily land at an Atlanta hotel rooftop near you.
Final Sip: Atlanta, This Is Your Summer to Spritz
Move over, overly sweet daiquiris and basic canned cocktails. This summer is about elevated simplicity—and the Hugo Spritz, with a little help from Sophie Turner, is bringing a fresh kind of glamour to Atlanta’s cocktail scene.
So whether you’re lounging at Lake Lanier, hosting a garden brunch, or simply want to channel European elegance on your porch—pour yourself a Hugo Spritz. And make it a Sophie-approved one.
